Relaxation, fun, accessibility, innovation.
Fun, empathetic, playful, carefree, positive, creative.
“Have a break, have a KitKat.”
1. “What A Difference A Break Makes” (South Africa, 2022)
2. “KITKAT Senses – Time Traveller” (UK, 2018)
3. “Chance The (W)rapper” (US, 2016)
4. “Kit Kat Goes To Space!” (2012)
5. “Panda” (1987)
“Have a break, have a KitKat
The world’s favorite break
The perfect balance of chocolate and wafer, there’s a reason KitKat is enjoyed in more than 80 countries. The iconic brand is an international symbol for hitting the pause button on life – to enjoy a well-earned break.
From classic fingers to chunky, original to peanut butter, there is a KitKat for everyone. In Japan alone, flavors include wasabi and sake – while the gift of a KitKat is customary for students sitting their exams. The country’s KitKat Chocolatory even lets you design your own dream KitKat.
KitKat is the first global chocolate brand to use 100% sustainably sourced cocoa through the Nestlé Cocoa Plan and Rainforest Alliance certified. Meaning there’s no reason not to pause… and enjoy a break.”
Orange KitKat was the first flavoured variant of the chocolate bar. It was launched in the UK in 1996.
1. Contagious on KitKat’s activation with Fifa 22 online tournament
“KitKat Infiltrates Fifa 22 To Give Gamers A Break”, Contagious, May 2022,
2. Financial Times on KitKat’s global expansion
G. Tett, “How The Kitkat Went Global”, Financial Times, Mar 2021,
3. Transform Magazine on KitKat’s trademark failure
M. Thalassinou, “Have A Trademark Failure, Have A KitKat”, Transform Magazine, Jul 2018,
https://www.kitkat.com/, https://www.kitkat.co.uk, http://www.nestle.co.uk/, http://www.nestle.com, https://www.thehersheycompany.com, https://www.facebook.com/kitkat, https://twitter.com/KITKAT, https://en.wikipedia.org/wiki/Kit_Kat, https://en.wikipedia.org/wiki/Kit_Kats_in_Japan, https://www.instagram.com/kitkat/, http://kitkat.tumblr.com/, https://www.youtube.com/user/kitkat