KitKat brand strategy / positioning case study

BrandStruck
KitKat Brand Strategy Analysis
KitKat
ABOUT

Category:
FMCG Foodconfectionery and chocolate, desserts & ice creams

Owner of the brand:
Nestlé S.A., The Hershey Company (US)

Key competitors:
Snickers, Toblerone, Cadbury, Hershey’s, Butterfinger

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