Gillette brand strategy / positioning case study

BrandStruck
Gillette Brand Strategy Analysis
Gillette
ABOUT

Category:
FMCG Personal care & beauty – shaving & depilatories; body care; deodorants

Owner of the brand:
Procter & Gamble Co.

Key competitors:
Wilkinson Sword / Schick, BIC, Dollar Shave Club, Harry’s 

SIMILAR BRANDS
  • Dollar Shave Club Brand Strategy
  • Schick Brand Strategy
  • Wilkinson Sword Brand Strategy
  • Old Spice Brand Strategy
  • Axe Brand Strategy
  • Lynx Brand Strategy
  • Nivea Brand Strategy
  • L’Oréal Brand Strategy
  • Garnier Brand Strategy
  • Dove Brand Strategy
  • Johnson’s Brand Strategy
  • Pantene Brand Strategy
  • Procter & Gamble Brand Strategy
  • Unilever Brand Strategy

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