Burberry brand strategy case study

BrandStruck
Burberry Brand Strategy Analysis
Burberry
ABOUT

Category:
Apparelluxury apparel, FMCG Personal care & beautyfragrances, make-up; Retailfashion stores, e-retail

Owner of the brand:
Burberry Group plc

Key competitors:
Louis Vuitton, Hermès, Gucci, Prada, Ralph Lauren

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