Virgin brand strategy / positioning case study

BrandStruck
Virgin Brand Strategy Analysis
Virgin
ABOUT

Category:
Media & entertainment – TV & Internet providers, streaming services, radio stations, publishers, events; Telecommunications; Travel & transportation – airlines, ground transportation, hotels, tour operators; Financial services – banks; Gyms & fitness centres; Retail – electronics & technology stores

Owner of the brand: Virgin Group Ltd.

Key competitors:
Sky, BT, Netflix, British Airways, American Airlines, T-Mobile, Vodafone, Verizon, AT&T, HSBC, Barclays, Santander, Lloyds, Royal Bank of Scotland

SIMILAR BRANDS
  • Sky Brand Strategy
  • Netflix Brand Strategy
  • Hulu Brand Strategy
  • AT&T Brand Strategy
  • Verizon Brand Strategy
  • T-Mobile Brand Strategy
  • Vodafone Brand Strategy
  • EE Brand Strategy
  • British Airways Brand Strategy
  • Private: American Airlines Brand Strategy
  • Private: Emirates Airline Brand Strategy
  • HSBC Brand Strategy
  • Barclays Brand Strategy
  • Lloyds Brand Strategy
  • Santander Brand Strategy

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