Virgin brand strategy / positioning case study

BrandStruck
Virgin Brand Strategy Analysis
Virgin
ABOUT

Category:
Media & entertainment – TV & Internet providers, streaming services, radio stations, publishers, events; Telecommunications; Travel & transportation – airlines, ground transportation, hotels, tour operators; Financial services – banks; Gyms & fitness centres; Retail – electronics & technology stores

Owner of the brand: Virgin Group Ltd.

Key competitors:
Sky, BT, British Airways, American Airlines, EE, Three, O2, Vodafone, HSBC, Barclays, Santander, Lloyds

SIMILAR BRANDS
  • Sky Brand Strategy
  • Verizon Brand Strategy
  • T-Mobile Brand Strategy
  • Vodafone Brand Strategy
  • EE Brand Strategy
  • British Airways Brand Strategy
  • HSBC Brand Strategy
  • Barclays Brand Strategy
  • Lloyds Brand Strategy
  • Santander Brand Strategy
  • Equinox Brand Strategy

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