British Airways brand strategy / positioning case study

BrandStruck
British Airways Brand Strategy Analysis
British Airways
ABOUT

Category:
Travel & transportation – airlines

Owner of the brand:
International Airline Group, S.A.

Key competitors:
Lufthansa, KLM, Air France, Virgin, Emirates Airline, Delta Air Lines, American Airlines, United Airlines

SIMILAR BRANDS
  • Virgin Brand Strategy
  • Private: American Airlines Brand Strategy
  • Private: Emirates Airline Brand Strategy
  • FedEx Brand Strategy
  • DHL Brand Strategy
  • UPS Brand Strategy

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