Victoria’s Secret brand strategy / positioning case study

BrandStruck
Victoria’s Secret Brand Strategy Analysis
Victoria’s Secret
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Category:
Apparelhigh street apparel; Retailfashion stores, e-retailFMCG Personal care & beautybody care, fragrances

Owner of the brand:
Victoria’s Secret & Co.

Key competitors:
Aerie, Agent Provocateur, Triumph International, Intimissimi

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