UPS brand strategy / positioning case study

BrandStruck
UPS Brand Strategy Analysis
UPS
ABOUT

Category:
Travel & transportation – logistics & delivery services

Owner of the brand:
United Parcel Service, Inc.

Key competitors:
DHL, FedEx

SIMILAR BRANDS
  • FedEx Brand Strategy
  • DHL Brand Strategy
  • Amazon Brand Strategy
  • Uber Brand Strategy
  • Lyft Brand Strategy
  • Avis Brand Strategy

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