Tesco brand strategy / positioning case study

BrandStruck
Tesco Brand Strategy Analysis
Tesco
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Category:
Retailgrocery stores, e-retail; Apparelhigh street apparel; Financial servicesbanks;

Owner of the brand:
Tesco plc

Key competitors:
Sainsbury’s, Asda, Aldi, Lidl, Waitrose, Marks & Spencer

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