Tesco brand strategy / positioning case study

BrandStruck
Tesco Brand Strategy Analysis
Tesco
ABOUT

Category:
Retail – grocery stores, e-retail; Apparel – high street apparel; Financial services – banks;

Owner of the brand:
Tesco plc

Key competitors:
Sainsbury’s, Asda, Aldi, Lidl, Waitrose, Marks & Spencer

SIMILAR BRANDS
  • Marks & Spencer Brand Strategy
  • Boots Brand Strategy
  • Walmart Brand Strategy
  • Target Brand Strategy
  • Amazon Brand Strategy
  • eBay Brand Strategy

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