To inspire and nurture the human spirit.
Togetherness, care, inspiration, inclusiveness.
Warm, friendly, human, welcoming, inspirational, caring.
1. “Starbucks 50: Possible Is Just the Beginning” (2021)
2. “Starbucks LGBT+ Channel 4 Diversity Award | Every Name’s A Story” (2020, UK)
3. “Here For Every You” (2020)
4. “Meet Me At Starbucks” (2014)
5. “Kick” (2014)
“It happens millions of times each week – a customer receives a drink from a Starbucks barista – but each interaction is unique. It’s just a moment in time – just one hand reaching over the counter to present a cup to another outstretched hand. But it’s a connection. We make sure everything we do honours that connection – from our commitment to the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly. From our beginnings as a single store nearly forty years ago, in every place that we’ve been, and every place that we touch, we’ve tried to make it a little better than we found it.
To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
With our partners, our coffee and our customers at our core, we live these values:
Creating a culture of warmth and belonging, where everyone is welcome.
Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
Being present, connecting with transparency, dignity and respect.
Delivering our very best in all we do, holding ourselves accountable for results.
We are performance driven, through the lens of humanity.”
The first Starbucks outside North America was opened in Tokyo in 1996.
1. Ad Age on Starbucks’s 50th anniversary
M. Adeolu, “See How Starbucks Is Celebrating Its 50th Anniversary”, Ad Age, Oct 2021,
2. Marketing Week on the shift in Starbucks’s strategy
M. Fleming, “Starbucks Moves Away From The ‘Drumbeat Of Promotions’ To Build Longer Term Relationships With Customers”, Marketing Week, Apr 2018,
3. Adweek on Sturbucks’s first global image campaign
T. Nudd, “Ad Of The Day: Starbucks Tells Your Story, Not Its Own, In First Global Brand Campaign”, Adweek, Sep 2014,
http://www.starbucks.com/, http://www.starbucks.co.uk/, https://www.facebook.com/Starbucks/, https://www.facebook.com/starbucksuk/, https://twitter.com/Starbucks, https://en.wikipedia.org/wiki/Starbucks, https://www.instagram.com/starbucksuk, https://www.instagram.com/starbucks/, https://uk.pinterest.com/starbucks/, https://www.youtube.com/c/starbucks, https://www.linkedin.com/company/starbucks