Philips brand strategy / positioning case study

BrandStruck
Philips Brand Strategy Analysis
Philips
ABOUT

Category:
Electronics & technology – home appliances, TV sets and home cinemas, healthcare solutions

Owner of the brand:
Koninklijke Philips N.V.

Key competitors:
Sony, Panasonic, Samsung, LG, Siemens, General Electric

SIMILAR BRANDS
  • Panasonic Brand Strategy
  • Sony Brand Strategy
  • Samsung Brand Strategy
  • LG Brand Strategy
  • GoPro Brand Strategy
  • Apple Brand Strategy
  • Fitbit Brand Strategy
  • Canon Brand Strategy
  • Beats by Dre Brand Strategy
  • General Electric Brand Strategy
  • Siemens Brand Strategy

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