Pearson brand strategy / positioning case study

BrandStruck
Pearson Brand Strategy Analysis
Pearson
ABOUT

Category:
Education & art – educational resources, schools & universities; Media & entertainment – publishers

Owner of the brand:
Pearson PLC

Key competitors:
 McGraw-Hill Education, Kaplan, Cengage Learning, Houghton Mifflin Harcourt

SIMILAR BRANDS
  • McGraw Hill Brand Strategy
  • Discovery Brand Strategy
  • Google Brand Strategy
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  • IBM Brand Strategy

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