Patagonia brand strategy / positioning case study

BrandStruck
Patagonia Brand Strategy Analysis
Patagonia
ABOUT

Category:
Apparel – outdoor apparel, sportswear; Retail – fashion stores; e-retail; FMCG Food – confectionery & chocolate; soups, sauces & seasonings; dry goods; savoury snacks; meet, fish, eggs & frozen food; FMCG Alcoholic beverages – beer & cider

Owner of the brand:
Patagonia Works

Key competitors:
 The North Face, Columbia Sportswear, Kathmandu

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