Kathmandu brand strategy / positioning case study

BrandStruck
Kathmandu Brand Strategy Analysis
Kathmandu
ABOUT

Category:
Apparel – outdoor apparel, sportswear; Retail – fashion stores, e-retail

Owner of the brand:
Kathmandu Holdings Limited

Key competitors:
The North Face, Patagonia, Columbia Sportswear

SIMILAR BRANDS
  • Patagonia Brand Strategy
  • Levi’s Brand Strategy
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  • Puma Brand Strategy
  • Under Armour Brand Strategy
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