Merck brand strategy / positioning case study

BrandStruck
Merck Brand Strategy Analysis
Merck
ABOUT

Category:
Pharmaceuticals and healthcare products

Owner of the brand:
Merck & Co., Inc.

Key competitors:
Bayer, Johnson & Johnson, Pfizer, Novartis, GSK

SIMILAR BRANDS
  • Dow Brand Strategy
  • Bayer Brand Strategy
  • 3M Brand Strategy
  • Syngenta Brand Strategy
  • DuPont Brand Strategy
  • Boots Brand Strategy
  • Unilever Brand Strategy
  • Procter & Gamble Brand Strategy

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