Marks & Spencer brand strategy case study

BrandStruck
Marks & Spencer Brand Strategy Analysis
Marks & Spencer
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Category:
Retailgrocery stores, fashion stores, e-retail; Apparelhigh street apparel; Financial servicesbanks; Energy

Owner of the brand:
Marks and Spencer plc

Key competitors:
Waitrose, Sainsbury’s, Tesco, John Lewis, Next, Debenhams

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