Marks & Spencer brand strategy / positioning case study

BrandStruck
Marks & Spencer Brand Strategy Analysis
Marks & Spencer
ABOUT

Category:
Retail – grocery stores, fashion stores, e-retail; Apparel – high street apparel; Financial services – banks; Energy

Owner of the brand:
Marks and Spencer plc

Key competitors:
Waitrose, Sainsbury’s, Tesco, John Lewis, Next, Debenhams

SIMILAR BRANDS
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