Häagen-Dazs brand strategy / positioning case study

BrandStruck
Häagen-Dazs Brand Strategy Analysis
Häagen-Dazs
ABOUT

Category:
FMCG Food – desserts & ice creams; Restaurants – coffee shops

Owner of the brand:
General Mills (global), Froneri (US & Canada)

Key competitors:
Ben & Jerry’s, Magnum

SIMILAR BRANDS
  • Ben & Jerry’s Brand Strategy
  • Magnum Brand Strategy
  • Nestlé Brand Strategy
  • Cadbury Brand Strategy
  • Hershey’s Brand Strategy
  • Ferrero Brand Strategy
  • Nutella Brand Strategy
  • Snickers Brand Strategy
  • KitKat Brand Strategy
  • M&M’s Brand Strategy
  • Maltesers Brand Strategy
  • Oreo Brand Strategy
  • Dunkin’ Brand Strategy
  • Starbucks Brand Strategy
  • Oatly Brand Strategy

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