Häagen-Dazs brand strategy / positioning case study

BrandStruck
Häagen-Dazs Brand Strategy Analysis
Häagen-Dazs
ABOUT

Category:
FMCG Fooddesserts & ice creams; Restaurants – coffee shops

Owner of the brand:
General Mills (global), Froneri (US & Canada)

Key competitors:
Ben & Jerry’s, Magnum

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