Making great ice cream in the nicest possible way.
Sustainability, responsibility, euphoria, fun.
Playful, premium, inclusive, bold, humorous, provocative.
1. “Two New Non-Dairy Flavors” (2018)
2. “We Make It All Better” (2017)
3. “Oh Great British Weather. You Blow Us Away!” (2017)
4. “Join The Climate Movement!” (2015)
“Our aim is to make great ice cream in the nicest possible way.
It’s not only mixing in the best ingredients that’s important to us, our suppliers are too, which is why all our products are certified Fairtrade.
We believe that using business as a tool for social and environmental change is just as important as sourcing the finest ingredients to make our ice cream. So, wherever possible, we source our ingredients from producers and suppliers who share our values. This can mean anything from free-range eggs to sustainably produced dairy, to Fairtrade certified ingredients.”
Ben & Jerry’s is unusually open about its market flops. It has a site called the “flavor-graveyard”, where it features all flavours that the brand launched and which did not turn out to be market successes.
1. American Marketing Association on Ben & Jerry’s global expansion
S. Steimer, “How Ben & Jerry’s Took Both Its Ice Cream and Mission Global”, American Marketing Association, Jul 2017,
2. Ad Age on Ben & Jerry’s purpose marketing
J. Wohl, “How Ben & Jerry’s Keeps Purpose Alive”, Ad Age, Jul 2016,
3. Fast Company on how Ben & Jerry’s changed when it was acquired by Unilever
P. Caligiuri, “When Unilever Bought Ben & Jerry’s: A Story Of CEO Adaptability”, Fast Company, Aug 2012,
https://www.unileverusa.com/, https://www.unilever.co.uk/, https://www.benjerry.com/, https://www.benjerry.co.uk/, https://www.facebook.com/pg/benjerryuk, https://twitter.com/benandjerrys, https://twitter.com/benandjerrysuk, https://en.wikipedia.org/wiki/Ben_%26_Jerry%27s, https://www.instagram.com/benandjerrys/, https://www.instagram.com/benandjerrysuk/, https://www.pinterest.com/benjerry/, https://www.youtube.com/user/BenandJerrysHomemade, https://www.linkedin.com/company/ben-&-jerry%27s/