Gucci brand strategy / positioning case study

BrandStruck
Gucci Brand Strategy Analysis
Gucci
ABOUT

Category:
Apparel – luxury apparel, FMCG Personal care & beauty – fragrances, make-up; Retail  fashion stores, e-retail

Owner of the brand:
Kering (previously PPR)

Key competitors:
Louis Vuitton, Prada, Hermès, Ralph Lauren

SIMILAR BRANDS

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