Roberto Cavalli brand strategy / positioning case study

BrandStruck
Roberto Cavalli Brand Strategy Analysis
Roberto Cavalli
ABOUT

Category:
Apparelluxury apparelFMCG Personal care & beauty – fragrancesRetail  fashion stores, e-retail

Owner of the brand:
Clessidra SGR S.p.A. (90%) and Roberto Cavalli (10%)

Key competitors:
Gucci, Valentino, Versace, Prada, Armani, Dolce & Gabbana

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