Chivas Regal brand strategy / positioning case study

BrandStruck
Chivas Regal Brand Strategy Analysis
Chivas Regal
ABOUT

Category:
FMCG Alcoholic beverages – whisky, whiskey & bourbon

Owner of the brand:
Chivas Brothers (Pernod Ricard)

Key competitors:
Jack Daniel’s, Johnnie Walker, Jim Beam, Jameson, Grant’s

SIMILAR BRANDS
  • Johnnie Walker Brand Strategy
  • Jack Daniel’s Brand Strategy
  • Ballantine’s Brand Strategy
  • Jim Beam Brand Strategy
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