Chanel

Brand Strategy / Positioning

Category

Apparel – luxury apparel, jewelry & watches; FMCG Personal care & beauty – fragrances, make-up, face care, body care; Retail – fashion stores, e-retail;
Owner of the brand

Chanel S.A.
Key competitors

Hermès, Gucci, Christian Dior, Prada, Ralph Lauren

Introduction Analysis Evidence References Similar Brands

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