Cadbury brand strategy / positioning case study

BrandStruck
Cadbury Brand Strategy Analysis
Cadbury
ABOUT

Category:
FMCG Food – confectionery and chocolate

Owner of the brand:
Mondelēz International, Inc.; The Hershey Company (the US)

Key competitors:
 Hershey’s, Nestlé, Ferrero, Snickers, Mars

SIMILAR BRANDS
  • Nestlé Brand Strategy
  • Hershey’s Brand Strategy
  • Ferrero Brand Strategy
  • Nutella Brand Strategy
  • Oreo Brand Strategy
  • KitKat Brand Strategy
  • Snickers Brand Strategy
  • M&M’s Brand Strategy
  • Maltesers Brand Strategy
  • Magnum Brand Strategy
  • Ben & Jerry’s Brand Strategy
  • Häagen-Dazs Brand Strategy

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