Bud Light brand strategy / positioning case study

BrandStruck
Bud Light Brand Strategy Analysis
Bud Light
ABOUT

Category:
FMCG Alcoholic beverages – beer & cider

Owner of the brand:
Anheuser-Busch InBev

Key competitors:
Coors Light, Michelob Ultra, Miller, HeinekenCarlsberg, Grolsch, Fosters

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