Boots brand strategy / positioning case study

BrandStruck
Boots Brand Strategy Analysis
Boots
ABOUT

Category:
Retail – health & beauty stores, e-retail; Pharmaceuticals and healthcare products; FMCG Personal care & beauty – body care, face care, make-up, hair care

Owner of the brand:
Walgreens Boots Alliance

Key competitors:
Superdrug, Sainsbury’s, Tesco, Asda, Debenhams, The Perfume Shop

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