Absolut brand strategy / positioning case study

BrandStruck
Absolut Brand Strategy Analysis
Absolut
ABOUT

Category:
FMCG Alcoholic beverages – vodka, gin and other spirits, alcopops

Owner of the brand:
Pernod Ricard

Key competitors:
Grey Goose, Belvedere, Svedka, Skyy, Smirnoff, Khortytsa

SIMILAR BRANDS
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