Smirnoff brand strategy / positioning case study

BrandStruck
Smirnoff Brand Strategy Analysis
Smirnoff
ABOUT

Category:
FMCG Alcoholic beverages – vodka, gin and other spirits, alcopops

Owner of the brand:
Diageo

Key competitors:
Absolut, Khortytsa, Żubrówka, Svedka, Skyy, Grey Goose

SIMILAR BRANDS
  • Absolut Brand Strategy
  • Gordon’s Brand Strategy
  • Bombay Sapphire Brand Strategy
  • Tanqueray Brand Strategy
  • Hendrick’s Gin Brand Strategy
  • Bacardí Brand Strategy
  • Campari Brand Strategy
  • Martini Brand Strategy
  • Aperol Brand Strategy
  • Hennessy Brand Strategy
  • Jack Daniel’s Brand Strategy
  • Jim Beam Brand Strategy
  • Chivas Regal Brand Strategy
  • Ballantine’s Brand Strategy
  • Johnnie Walker Brand Strategy
  • Dom Pérignon Brand Strategy
  • Moët & Chandon Brand Strategy

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