Smirnoff brand strategy / positioning case study

BrandStruck
Smirnoff Brand Strategy Analysis
Smirnoff
ABOUT

Category:
FMCG Alcoholic beveragesvodka, gin and other spirits, alcopops

Owner of the brand:
Diageo

Key competitors:
Absolut, Khortytsa, Żubrówka, Svedka, Skyy, Grey Goose

SIMILAR BRANDS

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