Schweppes brand strategy / positioning case study

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Schweppes Brand Strategy Analysis
Schweppes
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Category:
FMCG Non-alcoholic beverages – soft drinks

Owner of the brand:
Keurig Dr Pepper (North America), Coca-Cola Company (selected countries), Asahi Beverages (Australia), 
Suntory (selected countries) and others

Key competitors:
Fever-Tree, Fentimans

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