Dr Pepper brand strategy / positioning case study

BrandStruck
Dr Pepper Brand Strategy Analysis
Dr Pepper
ABOUT

Category:
FMCG Non-alcoholic beverages – soft drinks

Owner of the brand:
Keurig Dr Pepper (North America), Coca-Cola Company (selected countries)

Key competitors:
Coca-Cola (North America), Pepsi

SIMILAR BRANDS
  • Pepsi Brand Strategy
  • Coca-Cola Brand Strategy
  • Sprite Brand Strategy
  • 7up Brand Strategy
  • Fanta Brand Strategy
  • Schweppes Brand Strategy
  • Fever-Tree Brand Strategy
  • Mountain Dew Brand Strategy
  • Red Bull Brand Strategy
  • Lipton Brand Strategy
  • Evian Brand Strategy

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