Victoria’s Secret brand strategy / positioning case study

BrandStruck
Victoria’s Secret Brand Strategy Analysis
Victoria’s Secret
ABOUT

Category:
Apparel – high street apparel; Retail – fashion stores, e-retail; FMCG Personal care & beauty – body care, fragrances

Owner of the brand:
Victoria’s Secret & Co.

Key competitors:
Aerie, Agent Provocateur, Triumph International, Intimissimi

SIMILAR BRANDS
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