Siemens brand strategy / positioning case study

BrandStruck
Siemens Brand Strategy Analysis
Siemens
ABOUT

Category:
Manufacturing; Energy; Electronics & technology – communications equipment, healthcare solutions, software, home appliances; Financial services; Professional services – technology solutions

Owner of the brand:
Siemens AG

Key competitors:
3M, GE, Honeywell, Philips, Hitachi

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