Leader in the gas and oil industry offering highest quality products.
Leadership, innovation, performance.
Premium, authoritative, powerful, pioneering, global.
1. “Shell V-Power Nitro+” (2019)
2. “On Top Of The World” (2017)
3. “Best Day Of My Life” (2016)
4. Shell V-Power Nitro “Our Best Performance Fuel” (2015)
5. “Introducing Shell Fill Up & Go” UK (2015)
“Shell is an integrated energy company that aims to meet the world’s growing demand for energy in ways that are economically, environmentally and socially responsible.“
Shell was set up in 1833 as a business selling seashells to London collectors.
In 1938, Shell came up with the idea of sending anonymous valentine cards to female customers, a tradition that continued until the 1970s.
1. The Drum on Shell’s new target audience
K. Deighton, “As Shell shifts spend to target younger drivers, it is leaning on its agencies more than ever”, The Drum, May 2019,
2. The Drum on the “Best Day of My Life” campaign
R. Stewart, “Why, At 109 Years Old, Shell Is Turning To Musical Influencers Like Pixie Lott For Its #MakeTheFuture campaign””, The Drum, Oct 2016,
3. History of the Shell brand
http://www.shell.com/, http://www.shell.co.uk/, https://www.shelldriversclub.co.uk, http://www.shellspringboard.org/, http://www.shellideas360.com/, http://shellmakethefuture.tumblr.com/, https://www.facebook.com/Shell/, https://twitter.com/Shell, https://en.wikipedia.org/wiki/Royal_Dutch_Shell, https://www.instagram.com/shell, https://www.instagram.com/shell_ontheroad/, https://www.linkedin.com/company/shell, https://www.youtube.com/user/Shell, https://www.youtube.com/channel/UC0L3CTge1LTh9Z9wRRiT5WQ