Nivea brand strategy / positioning case study

BrandStruck
Nivea Brand Strategy Analysis
Nivea
ABOUT

Category:
FMCG Personal care & beauty – hair care, face care, body care, deodorants

Owner of the brand:
Beiersdorf AG

Key competitors:
 L’Oréal, Garnier, Dove, Olay, Avon

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  • La Prairie Brand Strategy
  • Shiseido Brand Strategy

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