Empowering women to feel beautiful and self-confident.
Beauty, empowerment, care.
Feminine, warm, caring, positive, innocent, inclusive.
1. “Beauty On Your Own Terms #MyBeautyMySay” (2016)
2. “Love Your Hair” (2016)
3. “Real Beauty Sketches” (2013)
4. “Evolution” (2006)
“We believe beauty should be a source of confidence, and not anxiety. That’s why we are here to help women everywhere develop a positive relationship with the way they look, helping them raise their self-esteem and realise their full potential.“
Dove’s Campaign for Real Beauty was named the best campaign of the 21st century by Ad Age.
1. Campaign on the evolution of the Dove’s brand strategy
B. Bold, “When Dove Got ‘Real’: A Potted History Of A Brand Turnaround”, Campaign, Jun 2015, http://www.campaignlive.co.uk/article/1351723/when-dove-real-potted-history-brand-turnaround
2. Fortune on the “Choose Beautiful” campaign
S. Chumsky, “Why Dove’s ‘Choose Beautiful’ Campaign Sparked A Backlash”, Fortune, Apr 2015, http://fortune.com/2015/04/15/why-doves-choose-beautiful-campaign-sparked-a-backlash/
3. How Dove discouraged media from focusing on female athletes’ looks
R. Harris, “Dove Challenges How The Media Portrays Female Athletes”, Marketing, Aug 2016, http://www.marketingmag.ca/brands/dove-challenges-how-the-media-portrays-female-athletes-180289
http://selfesteem.dove.co.uk/, http://www.dove.com/, https://www.unilever.com, https://www.unilever.co.uk, https://www.facebook.com/dove, https://www.facebook.com/DoveUKI, https://twitter.com/Dove, https://www.instagram.com/dove/?hl=en, https://www.pinterest.com/dove/, https://en.wikipedia.org/wiki/Dove_(toiletries), https://en.wikipedia.org/wiki/Dove_Campaign_for_Real_Beauty, http://dovechoosebeautiful.tumblr.com/, https://www.youtube.com/user/doveunitedstates, https://www.youtube.com/user/DoveUKI
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