Michelob Ultra brand strategy / positioning case study

BrandStruck
Michelob Ultra Brand Strategy Analysis
Michelob Ultra
ABOUT

Category:
FMCG Alcoholic beverages – beer & cider

Owner of the brand:
Anheuser-Busch InBev

Key competitors:
Bud Light, Coors Light, Budweiser, Heineken, Miller, Corona

SIMILAR BRANDS
  • Coors Light Brand Strategy
  • Bud Light Brand Strategy
  • Corona Brand Strategy
  • Budweiser Brand Strategy
  • Heineken Brand Strategy
  • Carlsberg Brand Strategy
  • Guinness Brand Strategy
  • Stella Artois Brand Strategy
  • BrewDog Brand Strategy

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