Michelob Ultra brand strategy / positioning case study

BrandStruck
Michelob Ultra Brand Strategy Analysis
Michelob Ultra
ABOUT

Category:
FMCG Alcoholic beveragesbeer & cider

Owner of the brand:
Anheuser-Busch InBev

Key competitors:
Bud Light, Coors Light, Budweiser, Heineken, Miller, Corona

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