Mercedes-Benz brand strategy / positioning case study

BrandStruck
Mercedes-Benz Brand Strategy Analysis
Mercedes-Benz
ABOUT

Category:
Automotive – cars, luxury cars

Owner of the brand:
The Mercedes-Benz Group AG

Key competitors:
BMW, Audi

SIMILAR BRANDS
  • BMW Brand Strategy
  • Audi Brand Strategy
  • Tesla Brand Strategy
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  • Ferrari Brand Strategy
  • MINI Brand Strategy
  • Honda Brand Strategy
  • Toyota Brand Strategy
  • Hyundai Brand Strategy
  • Nissan Brand Strategy
  • Ford Brand Strategy
  • Volkswagen Brand Strategy
  • Harley-Davidson Brand Strategy

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