Lego brand strategy / positioning case study

BrandStruck
Lego Brand Strategy Analysis
Lego
ABOUT

Category:
Kids products – toys; Media & entertainment – theme parks & attractions

Owner of the brand:
The Lego Group

Key competitors:
Mega Bloks, Mattel, Hasbro

SIMILAR BRANDS
  • Guinness World Records Brand Strategy
  • Mattel Brand Strategy
  • Disney Brand Strategy

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