Johnnie Walker brand strategy / positioning case study

BrandStruck
Johnnie Walker Brand Strategy Analysis
Johnnie Walker
ABOUT

Category:
FMCG Alcoholic beverages – whisky, whiskey & bourbon

Owner of the brand:
Diageo

Key competitors:
Jack Daniel’s, Chivas Regal, Ballantine’s, Jim Beam, Jameson, Grant’s

SIMILAR BRANDS
  • Chivas Regal Brand Strategy
  • Jack Daniel’s Brand Strategy
  • Ballantine’s Brand Strategy
  • Jim Beam Brand Strategy
  • Hennessy Brand Strategy
  • Absolut Brand Strategy
  • Smirnoff Brand Strategy
  • Bacardí Brand Strategy
  • Gordon’s Brand Strategy
  • Bombay Sapphire Brand Strategy
  • Hendrick’s Gin Brand Strategy
  • Tanqueray Brand Strategy
  • Martini Brand Strategy
  • Moët & Chandon Brand Strategy
  • Dom Pérignon Brand Strategy

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