Dom Pérignon brand strategy / positioning case study

BrandStruck
Dom Pérignon Brand Strategy Analysis
Dom Pérignon
ABOUT

Category:
FMCG Alcoholic beverages – champagne & wine

Owner of the brand:
LVMH Moët Hennessy Louis Vuitton SE

Key competitors:
Nicolas Feuillatte, G.H. Mumm, Laurent-Perrier, Taittinger, Pommery, Piper-Heidsieck, Cristal

SIMILAR BRANDS
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  • Louis Vuitton Brand Strategy
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  • Prada Brand Strategy
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  • Miu Miu Brand Strategy
  • Roberto Cavalli Brand Strategy
  • Burberry Brand Strategy
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