Corona brand strategy / positioning case study

BrandStruck
Corona Brand Strategy Analysis
Corona
ABOUT

Category:
FMCG Alcoholic beverages beer & cider

Owner of the brand:
Anheuser-Busch InBev, Constellation Brands (US)

Key competitors:
Heineken, Coors Light, Michelob Ultra, Miller, Carlsberg, Grolsch, Fosters

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