Christian Dior brand strategy / positioning case study

BrandStruck
Christian Dior Brand Strategy Analysis
Christian Dior
ABOUT

Category:
Apparel – luxury apparel, jewelry & watches; FMCG Personal care & beauty – fragrances, make-up, face care, body care; Retail – fashion stores, e-retail

Owner of the brand: L
VMH Moët Hennessy Louis Vuitton SE

Key competitors:
 Hermès, Gucci, Chanel, Prada, Ralph Lauren

SIMILAR BRANDS
  • Chanel Brand Strategy
  • Cartier Brand Strategy
  • Gucci Brand Strategy
  • Hermès Brand Strategy
  • Prada Brand Strategy
  • Burberry Brand Strategy
  • Louis Vuitton Brand Strategy
  • Roberto Cavalli Brand Strategy
  • Miu Miu Brand Strategy
  • Diesel Brand Strategy
  • La Prairie Brand Strategy
  • Shiseido Brand Strategy

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