A French haute couture brand representing timeless modernity.
Highest quality, heritage, freedom, independence.
French, luxurious, refined, feminine, timeless, pioneering.
1. “Rouge Allure Camélia” (2020)
2. “Take A New Chance” (2019)
3. “Gabrielle, A Rebel At Heart” (2017)
4. “Gabrelle CHANEL” (2017)
5. “Reincarnation” (2014)
6. “Marilyn And N°5” (2013)
“”Fashion passes, style remains…’
This simple statement captures the essence of her revolutionary contribution to culture.
CHANEL continues, after almost a century, to inspire women of all ages all over the world with its timeless modernity.
Designer, visionary, artist, Gabrielle ‘Coco’ Chanel reinvented fashion by transcending its conventions, creating an uncomplicated luxury that changed women’s lives forever. She followed no rules, epitomising the very modern values of freedom, passion and feminine elegance.
From the little black dress to the tweed suit, the quilted handbag to the two-tone shoe and camellia brooch, the perfect red lipstick and the world’s best-selling fragrance N°5, the list of CHANEL’s innovations is unparalleled.
CHANEL has continued this glorious heritage of creation, playing fearlessly with Coco’s radical legacy, offering a vision for the future of the House that is as memorable as its past.”
Chanel’s logo (two interlocking letters C) was created by Coco Chanel herself in 1925 and has never been changed since.
1. Business of Fashion on changes in Chanel’s strategy after the death of Karl Lagerfeld
L. Sherman, “One Year After Karl, Where Do Chanel and Fendi Go From Here?”, Business of Fashion, Feb 2020,
2. Bloomberg on why Chanel disclosed its financials for the first time
R. Williams, K. Kazakina, “Chanel Opens Its Books For The First Time”, Bloomberg, Jun 2018,
3. The New York Times on Chanel and Dior
V. Friedman, “At Chanel And Dior, The Incredible Intimacy Of What You Can’t Buy Online”, Jul 2018,