Burger King brand strategy / positioning case study

BrandStruck
Burger King Brand Strategy Analysis
Burger King
ABOUT

Category:
Restaurants – fast food chains

Owner of the brand:
Burger King Holdings (owned by 3G Capital)

Key competitors:
McDonald’s, Wendy’s, KFC, Subway

SIMILAR BRANDS
  • McDonald’s Brand Strategy
  • Subway Brand Strategy
  • KFC Brand Strategy
  • Pizza Hut Brand Strategy
  • Taco Bell Brand Strategy
  • Dunkin’ Brand Strategy
  • Starbucks Brand Strategy

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