Citi brand strategy / positioning case study

BrandStruck
Citi Brand Strategy Analysis
Citi
ABOUT

Category:
Financial services – banks, asset management 

Owner of the brand:
Citigroup Inc.

Key competitors:
J.P. Morgan, Chase, Wells Fargo, Bank of America, Goldman Sachs, Morgan Stanley, Barclays, HSBC, Santander

SIMILAR BRANDS
  • Wells Fargo Brand Strategy
  • Chase Brand Strategy
  • HSBC Brand Strategy
  • Santander Brand Strategy
  • Barclays Brand Strategy
  • Lloyds Brand Strategy
  • J.P. Morgan Brand Strategy
  • Morgan Stanley Brand Strategy
  • Goldman Sachs Brand Strategy
  • Allianz Brand Strategy
  • AXA Brand Strategy
  • Aviva Brand Strategy

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