Axe brand strategy / positioning case study

BrandStruck
Axe Brand Strategy Analysis
Axe
ABOUT

Category:
FMCG Personal care & beauty – body care, deodorants, fragrances, hair care

Owner of the brand:
Unilever

Key competitors:
Nivea, L’Oréal, Gillette, Old Spice

SIMILAR BRANDS
  • Old Spice Brand Strategy
  • Dollar Shave Club Brand Strategy
  • Gillette Brand Strategy
  • Wilkinson Sword Brand Strategy
  • Schick Brand Strategy
  • L’Oréal Brand Strategy
  • Nivea Brand Strategy
  • Dove Brand Strategy
  • Garnier Brand Strategy
  • Johnson’s Brand Strategy
  • Pantene Brand Strategy
  • Unilever Brand Strategy
  • Procter & Gamble Brand Strategy

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