National Geographic brand strategy / positioning case study

BrandStruck
National Geographic Brand Strategy Analysis
National Geographic
ABOUT

Category:
Media & entertainment – TV channels, magazines; Non-profit organisations; Kids products – publishing & media; Education & art – educational resources; Travel & transportation – tour operators; Retail – e-retail

Owner of the brand:
National Geographic Partners LLC (a joint venture between 21st Century Fox – 73% and the National Geographic Society – 27%)

Key competitors:
Discovery, Animal Planet, History Channel, BBC Earth

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