Furthering the knowledge and understanding of the world.
Science, exploration, adventure, sustainability.
Expert, adventurous, inspirational, passionate, premium, credible.
1. “Genius” (Super Bowl 2017 Commercial)
2. “The Long Road Home: (2017)
3. “Anthem” (2013)
4. “Live Curious” (2009)
“National Geographic gets you closer to the stories that matter. Through the world’s best scientists, photographers, journalists, and filmmakers, National Geographic captivates and entertains a global community through television channels, magazines, children’s media, travel expeditions, books, maps, consumer products, location-based entertainment and experiences, and some of the most engaging digital and social media platforms in the world. A joint venture with 21st Century Fox, National Geographic reinvests 27% of proceeds to help fund the conservation and education efforts of the National Geographic Society.”
National Geographic actively promotes education with regard to global warming and supports actions against it. However, Rupert Murdoch, executive co-chairman of 21st Century Fox (now co-owner of National Geographic) is a self-proclaimed climate change sceptic.
One of the National Geographic TV sub-brands available in Italy, Portugal and Latin America is Nat Geo Music, which plays world music and programmes about diverse cultures.
1. Variety on the changes in the National Geographic Channel’s strategy
D. Holloway, “With ‘Genius,’ National Geographic Channel Makes Big Play For Cable Primacy”, Variety, Apr 2017,
2. Adweek on the National Geographic’s rebrand
J. Lynch, “In Global Rebrand, National Geographic Drops ‘Channel’ From Its Network Name”, Adweek, Oct 2016,
3. National Geographic Society and 21st Century Fox partnership explained
L. Parker, “National Geographic And 21st Century Fox Expand Media Partnership”, National Geographic, Sep 2015,
http://www.nationalgeographic.com/, https://www.nationalgeographic.org/, http://www.natgeotv.com/, https://shop.nationalgeographic.com, http://www.nationalgeographicexpeditions.com/, https://www.natgeocreative.com, https://www.facebook.com/natgeo/, https://www.facebook.com/NatGeoUK, https://www.facebook.com/natgeotravel/, https://www.facebook.com/pg/NatGeoAdventure, https://www.facebook.com/NGM/, https://twitter.com/NatGeo, https://en.wikipedia.org/wiki/National_Geographic_Society, https://en.wikipedia.org/wiki/National_Geographic_(magazine), https://en.wikipedia.org/wiki/National_Geographic_(U.S._TV_channel), https://www.instagram.com/natgeo/, https://www.instagram.com/natgeotravel, https://www.instagram.com/natgeocreative, https://www.pinterest.com/natgeo/, http://natgeotravel.tumblr.com/, https://www.linkedin.com/company/national-geographic-channel, https://uk.linkedin.com/company/national-geographic-society, https://www.linkedin.com/company-beta/165106, https://www.youtube.com/user/NationalGeographic, https://www.youtube.com/channel/UCXVCgDuD_QCkI7gTKU7-tpg, https://www.youtube.com/channel/UCDPk9MG2RexnOMGTD-YnSnA