Celebrating achievements since 1743.
Heritage, luxury, achievement, generosity.
Aspirational, refined, French, luxurious, playful, trendy.
1. “Must Be Moët & Chandon – Celebration” (2019)
2. “Moët & Chandon Presents The #MoetPartyDay” (2017)
3. “The Now” (2015)
4. “Moët & Chandon, Success & Glamour Since 1743” (2012)
“Sharing success and glamour with the world has been our inspiration, our passion and our raison d’être for nearly three centuries.
The legendary Moët & Chandon is celebrating 270 years as the world’s most loved champagne. For over a quarter of a millennium, the renowned French winemaker has been sharing the magic of champagne across the globe. Every glass overflows with the House’s hallmark values of history, generosity, savoir-faire, success, boldness and elegance—values still at the heart of its global appeal. Toward the end of the 18th century, Jean-Remy Moët, grandson of founder Claude Moët, became famous as the man who introduced champagne to the world. The important figures of the era, from the Marquise de Pompadour to Talleyrand to Napoleon quickly fell in love with the House’s effervescent wine. Moët & Chandon was soon the icon of success and elegance that it remains to this day. (…)
Celebrating life’s triumphant moments with elegance, extraversion and sensorial pleasure is the essence of who we are. From Napoleon’s conquests to royal weddings, from Hollywood’s most dazzling event, the Oscars, to its most exclusive private parties, we are devoted to honouring accomplishment. As we were there for the important occasions in history, we’re there for your important occasions today.”
Moët & Chandon has been the official drink of the Golden Globe Awards since the early 1990’s.
1. Event Marketer on Moët & Chandon’s new influencer programme
R. Boucher, “How Moët & Chandon Is Popping Bottles With Cultural Pioneers”, Event Marketer, Jan 2020,
2. Moët & Chandon’s product features explained by The Drinks Business
“Top 10 Biggest Champagne Brands 2016”, The Drinks Business, Dec 2016,
3. Bloomberg on the differences in the positioning of LVMH’s champagne brands
E. McCoy, “For LVMH’s Champagnes, Image Is Almost Everything”, Bloomberg, Nov 2015,