Accompanying people in life and giving them everything they need to have the courage to move forward.
Leadership, trust, protection.
Authoritative, premium, trustworthy, global, expert, caring.
“Insurance from A-Z” (UK)
1. “Safely Back Together” (2020)
2. “Explore With Us: The Power Of Classical Music – Nicolas And Aude” (2019)
3. “Your Worry-Free Home From Allianz” (2017)
4. “Milestones” (2015, UK)
5. “The World Belongs To Those Who Dare” (2015)
“Our purpose is to enable people to move on and up in life and business. We do this by being insurance experts and subject matter enthusiasts. Our shared values underpin this purpose by describing what we do and how we do it on a daily basis. Living Our Values: responsible – we do what’s right, caring – we’re always there for our customers and one another, excellent – we’re always striving to be the best and connected – we’re stronger together.“
“What we do
Our ambition is to accompany you in life – giving you everything you need to have the courage to go forward. We offer our 92 million customers in more than 70 countries a wide range of products, services, and solutions in insurance and asset management.”
Allianz owns naming rights to many stadiums around the world, for example, the Allianz Arena in Munich, the Allianz Parque in Sao Paulo and the Allianz Park in London. The company was also involved in negotiations with the New York Jets and the Giants to buy naming rights to the New Meadowlands Stadium (now MetLife Stadium) in East Rutherford, New Jersey. The negotiations failed due to opposition from Jewish groups and Holocaust survivors.
1. Financial Times on Allianz’s growth strategy in the UK
O. Ralph, “Allianz Sends Shockwaves Through Uk Insurance Market”, Financial Times, Jun 2019,
2. Interview with Jean-Marc Pailhol, Head of Global Market Management & Distribution at Allianz SE
“Allianz”, Interbrand, 2018,
3. Advertising Age on the “Every Car Has a Story” campaign
“A Dad Connects With Moody Teen Daughter In A Charming Spot From Allianz”, Ad Age, Mar 2015,
https://www.allianz.com/en/, https://www.allianz.co.uk/, https://www.facebook.com/allianz/, https://www.facebook.com/allianzinsuranceuk/, https://twitter.com/Allianz, https://twitter.com/AGCS_Insurance, https://en.wikipedia.org/wiki/Allianz, https://www.instagram.com/allianz/, https://uk.pinterest.com/allianz/, https://www.youtube.com/user/allianz, https://www.youtube.com/user/AllianzUK, https://www.linkedin.com/company/allianz