BrandStruck is the only online database of brand strategy case studies.
This is a tool that is dedicated to brand and marketing professionals, allowing them to better understand the positioning of the world’s most admired brands, the similarities and differences between them and to learn more about certain categories.
The brand strategies are „decoded” by senior brand experts and their work is based on publicly available information: campaigns, websites, social media, comms activities, CXO interviews, brand guidelines, annual reports, etc.
All brand strategy case studies are presented in the same format to allow for easy comparison.
Here are a few reasons why you might find BrandStruck useful.
It will free up a lot of your time, which you can then spend thinking rather than searching for information on brands and categories.
Only senior brand experts perform the analyses and this ensures their depth and reliability.
The database is constantly growing and we update it on a regular basis.
You can influence the order in which brands are analysed.
BrandStruck is searchable by brand (e.g. Nike), category (e.g. sportswear) and brand archetype (e.g. Hero).
For your convenience and inspiration, we enable pdf downloads.