Ever wanted to know the strategy behind the world’s most admired brands? Are you able to explain how their positioning reflects their business strategy? Now you can.
BrandStruck is the world’s first database of brand strategy case studies. It is a research and education tool for brand strategists and brand marketers.
The brand strategies are „decoded” by senior brand experts and their work is based on publicly available information: campaigns, websites, social media, comms activities, CXO interviews, brand guidelines, annual reports, etc.
All brand strategy case studies are presented in the same format to allow for easy comparison.
Here are a few reasons why you might find BrandStruck useful.
For your convenience and inspiration, we enable pdf downloads.
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About Magda Adamska, the founder of BrandStruck:
I’m a brand consultant with over 20 years of experience in brand strategy, brand architecture and brand management for global brands. Before launching BrandStruck, I worked both agency- and client-side, leading rebrands, portfolio restructures and brand launches across different markets.
I help C-level leaders simplify complex brand portfolios and make brand strategy actually useful to business decisions. My work is guided by three principles: radical clarity, commercial relevance and practical application.
I created BrandStruck out of frustration with the lack of rigorous, evidence-based analyses of brand strategies. I wanted a place where brand thinking was clear, structured and genuinely useful.