Nutella brand strategy / positioning case study

BrandStruck
Nutella Brand Strategy Analysis
Nutella
ABOUT

Category:
FMCG Food – confectionery and chocolate, desserts & ice creams, butter & spreads

Owner of the brand:

Owner of the brand:
Ferrero SpA 

Key competitors: 
Cokokrem, Lindt, Cadbury, Hershey’s, Skippy, Meridian

SIMILAR BRANDS
  • Cadbury Brand Strategy
  • Hershey’s Brand Strategy
  • Ferrero Brand Strategy
  • Nestlé Brand Strategy
  • Häagen-Dazs Brand Strategy
  • Ben & Jerry’s Brand Strategy
  • Magnum Brand Strategy

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