Miu Miu brand strategy / positioning case study

BrandStruck
Miu Miu Brand Strategy Analysis
Miu Miu
ABOUT

Category:
Apparel – luxury apparel, jewelry & watches; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail

Owner of the brand:
Prada SpA Group

Key competitors:
Louis Vuitton, Gucci, Hermès, Ralph Lauren

SIMILAR BRANDS
  • Chanel Brand Strategy
  • Hermès Brand Strategy
  • Christian Dior Brand Strategy
  • Cartier Brand Strategy
  • Louis Vuitton Brand Strategy
  • Gucci Brand Strategy
  • Prada Brand Strategy
  • Burberry Brand Strategy
  • Roberto Cavalli Brand Strategy
  • Diesel Brand Strategy

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